Target Audience....

'In order to meet the general communication objectives specific stakeholders groups will need to be identified and targeted. Once this has been done, the final level of objective setting can be undertaken where objectives are developed for each identified target group, as each group may have differing communication preferences'
(G. Masterman & E. Wood, 2006)

The main target audience for Crufts are dog owners with their companions who are competing in the various competitions.
Families are also targeted to visit the event. As you can see from the website thier key slogan is ' Tail wagging fun for the whole family' Families may also want to find out infomation about dogs, as dogs make an ideal family pet.
Stakeholders are a potentail audience, as there are hundreds of stalls there, exhibiors may have an interest in going.
The last target group for Crufts are adults ranging from 20-50 that are middle to upper class as they have more of a disposible income to spend. They may have a key interest in dogs or even own a dog. They may visit the exhibition to see different breeds of dogs or maybe to find infomation about breeds or products.

The main target audience group for the Maverick Sabre tour are devoted fans who support him and especially go to see him live and up close.
People who are interested in listening to that type of music genre which is pop with a slight soulful gritty tinge, may go but not really a big fan or may not even heard of him before but like the style of music.
Lastly, another target audience are people aged between 18-30 year olds as they are the younger generation that attend these types of music events. young people listen to pop and music in the charts so may be influenced to go because of this.

This leaves me to believe that both of the events have a completly different target audience, being that Crufts appeals to people that have an interest in dogs while Maverick Sabre appeals to people to like his genre of music.
The purpose of each event are completly different, which means potential attendees go for the enjoyment they get from the event. People that go to see Maverick Sabre are wanting a night out to experience live music and to socialise. Crufts, people go because they want to enter thier dog in a competition, and to find out infomation.