News Releases....

' Media relations is highly valued as a PR tool because of its impartially; journalists are largely impartial and objective, they look at the full story from all angles and generally thier reporting is concidered to be factual and credible' (N. Richardson & L. Laville, 2010)

Both have had coverage in the media in forms of press releases although one was better than the other....
The heading for the Crufts press release is:

Crufts hit by row over health of pedigree dogs

The Crufts press release is about an investigation that revealed the extent of health problems suffered by popular breeds. The claims are from a documentary as a follow up show Pedegree Dogs Exposed, which first highlighted the health problems from dog breeding practices. This then led onto some of the sponsors pulling out of the event and the corporation ended its coverage after 42 years.
It then goes onto say the conditions these dogs suffer which is a severe neurological condition known as syringomyelia.  Many of the readers were angry about this and the report ended with a quote from the Kennel Club stating:

 ' The Kennel Club hopes the research will enable breeders to mate dogs that are as genetically different from each other as possible in a bid to cut inbreeding. They will use the information to develop a new service that will allow breeders to check the compatability of mating pairs'
Becuause the Crufts press release was bad, and has a purswasive impact on the reader it could effect their ticket sales. We shall see if  the ticket sales decline'

Here is the press release:

http://www.telegraph.co.uk/health/petshealth/9105682/Crufts-hit-by-row-over-health-of-pedigree-dogs.html

'When press releases go wrong (and they go wrong with worringly regularity!), they can have deverstating effects. Not only can precious time, money and resources be wasted, but your name, brand equity (the value of the brand) and the reputation could all be adversly affected' (N. Richardson & L. Laville, 2010)

This press release broke out just a week before the event which although it didnt put Crufts in a good light it does make people talk about the event and what the press release said.

Maverick Sabre didnt have any press releases prior or during his tour, which could have effected the numbers attending. He did however have a press release after the tour had finished.

The heading for the release is.....

Rockin; Maverick Sabre proves why he has shot to fame with a perfect performance at a secret rooftop gig 

The press release starts with the fact he has sold over 500,000 copies of his album in the last four weeks and that he had reached two in the album chart last month. continuing with a description of Maverick Sabre's style and genre to let the readers aware. It then goes on to say that this performance alongside Mistajam at the Motorola Urban Mountain party ahead of the pair’s appearances at April’s Snowbombing music festival in the Alps. Lastly, they end the release with a couple of quotes from Mistajam, who is seen as a professional in the industry saying:

 'It’s just an amazing time for British music and Maverick Sabre epitomises everything that’s great about the UK right now'

This is the press release:

http://www.mirror.co.uk/lifestyle/going-out/music/maverick-sabres-secret-rooftop-gig-757704



Although it doesnt have any relevance to his 'Lonely Are the Brave' tour, it is however promoting his appearance at April's Snowbombing Festival. This press release was only released one day after his tour ended so people that would have heard of him or went to one of his gigs will be recieving more information about him keeping it fresh in their minds. Because this press release is a positve one fans and potentail followers will think even better than him then they did before.