Advertising.. 'Outside'

' The term 'outdoor' traditionally refers to billboards, posters, transportation, illuminations, artworks and street furniture. This form of advertising has a long life and is concidered a low cost option because it has a broad reach. Targeting is generally therefore not that specific, although billboard rotation systems and relocation packages can be  purchased in order to reach new territories' (G. Masterman & E. Wood, 2006)

Both Crufts and Maverick Sabre use marketing 'outside' although in different ways.

Crufts have a poster in Birmingham train station, which allows for great coverage of the event as it is a busy train station. Their advantages and disadvantage is thier mobility and therefore their targeting limitations, saying this, many people who get trains im guessing get there a little before so they dont miss the trains and so will have time to look around and so will see the advert.

Maverick Sabre has a billboard for his new album cover and although it isnt specifically for his tour, people will look at it and maybe look him up on the internet so then you will see that he has a tour. I feel it is still an effective way of advertising. However, short exposure time is a problem and drivers pass billboards quickly even if they pass them frequently messages need to be clear so passers by can get all the information they need with a quick look.
Here is the billboard-