Twitter, like facebook is a social media networking service and microblogging, that enables its users to send and read text based posts of up to 140 characters known as 'tweets'. these are then either displayed to the public or to followers. Twitter users can also send direct messages to followers and you can also re-tweet.
From this we can see that over the years the number of vistitors is on the increase and by the end of 2011 there was just under 15% of internet users using twitter, and therefore a good place to advertise an event and get people talking.
Crufts do have a twitter page that has been set up by the Kennel Club, which is called KC Loves Dogs. This can be easily accessed either through the offical website or it can be found through a search on the twitter page.
The useage for twitter for fans and visitors means that they can see up to date news about the event, and also like facebook can see what others think Crufts and the previous shows. Users of twitter can also comment on other peoples tweets meaning they can have a full conversation and as many people can get involved.
The Crufts twitter page has
9,350 followers
5,752 Tweets
3,812 Following
Maverick Sabre also uses twitter even more so than he does facebook. On his official website it actually has the tweets at the bottom of the page so fans or visitors of the website can see what he is up to without having to go into thier twitter account. This is also good as people that dont have twitter can still see whats going on.
His twitter page is updated regularly which is good as it lets his fans know what going on and he is able to inform anybody if anything changes or if he has any important announcements.
Currently Maverick Sabre twitter page has:
94,680 Followers
13,305 Tweets
408 Following
In conclusion to this, it is clear that both use this kind of marketing communications to advertise and to connect with the visitors. Both of the pages were updated recently and so it is hard to come to a conclusion on which one is more effective. The last tweet on the crufts page currently was 15 hours ago, whereas Maverick Sabre's last tweet was 13 hours ago. It is clear that they both make good useage of twitter and understand the popularity of socical media sites hence why they make sure visitors and fans are kept up to date.
Finally, Maverick Sabre has 94,680 followers whereas Crufts has only 9,350 so it may be that the target audience for Crufts use facebook or use the offical website for infomation. From this graph from Mintel, we can see the age range of people that use social networking sites are aged between 16-24 closely followed by 25-34 which is the target market Maverick Sabre aims at which could explain why the numbers of followers he has is much greater than Crufts. Although, Crufts twitter page is still an effective way of marketing the event.
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